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Reasons Why African Fashion Industry Is Growing Rapidly
The traditional African clothes that most Africans do wear is what is termed as the African fashion. Due to colonization, the African designers employed the western ideas to make the fashion more classy and smart. This is a short description on the African fashion.
African fashion industry has been experiencing a rapid growth as a silent industry. This has been so good the African economy since for the first time, African economy as developed from the fashion industry. This is a big change since for the last few years, the African economy has been so dependent on the manufacturing sector for its success.
Most people have been wondering why this sector has had a very high growth rate in its economy. The article has all the answers about the factors that influence the growth of the African fashion industry.
The media has a big influence on the growth of the African fashion industry by the displaying of the African designs. This has attracted more people globally to the fashion. In return, the interest of the greatest people and celebrities was tuned into this African fashion. This in return has made the industry so popular hence more customers have been created and this has led to its growth.
The industry has grown rapidly due to the high population in Africa. The high population create a big market for the African fashion hence more sales are made. And another thing that makes the fashion even more popular in Africa is that Africans have many young populations who have great interest in the African fashion. The african fashion designers gain more profits due to the high demand of the African outfits. The creativity of the designers has also led to more attraction to the African fashion.
African fashion is ever growing due to the rapid growth of middle-class American population. The reason behind this is that the African fashion targets people with disposable income. In the past few years, the middle-class population used to concentrate on the important basic needs only. The poverty in the middle class led to poor growing economy of the African fashion
Also, the fast movement of this industry helps it to develop rapidly. Since African economy is exclusive to the continent, few investors do come to work with African designers hence monopoly is created. The mix of ideas make the African fashion to include other different cultures. This has created unique designs in African fashion with different distinct colors and prints. This has led to the growth of fashion economy.
These are the main reasons why we have been experiencing a high growth rate of the African fashion economy. Some of the best African fashion include Ankara and Kente. Most designers do design African wears for different places such as the church African fashion and even official African fashion.
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